July '76

Oct 23rd


I love naming things, and it’s something I do almost daily while coding or designing, giving names to PHP Functions, CSS Classes or even Photoshop Layers. It’s practically an art.

You can be as obscure as you need to if you don’t want people tapping your code, or be as friendly as you can, when you need to share…

But this isn’t about me. It’s about Apple.

(n) The science of names or of their classification.

Apple has basically a bi-range of devices. Those running Mac OS, and those running iOS. You could say that there are two ranges based on usage, but that’s not completely accurate.

So, for arguments sake, let’s break these devices in the two general groups.

Mac ProiPod
Mac MiniApple TV

Can you spot the anomaly?

I really don’t know what Apple has been thinking, but wouldn’t it make far more sense to rename the iMac to plain Mac and the Apple TV is just begging to be named iTV. I don’t actually approve of the iX naming convention, but it’s a brand you cannot (and don’t want to change), so why not just go all the way?

What are your thoughts on this?




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I am Constantinos

I'm an interactive user experience designer living in Athens, Greece and I love to build things. Digital things.
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