When Toyota Hellas requested a tool that would allow visitors to calculate the average cost differences between the Auris HSD and similar cars, we didn’t just build a calculator…
The Toyota Auris HSD homepage features two 3D planes
The original brief stated that we needed to build a tool(s) that would allow the user to calculate the cost differences based on his subjective use of a car (Klms/year), rendered in a specific depth of time (5 years), proving that the Auris HSD is essentially the best investment he can make, as far as buying a car is concerned.
Firstly, we narrowed down the information the user is absolutely required to enter in order to calculate the average cost of the Auris HSD. Only the annual average driving Kilometers (city and highway) are required by the user. Everything else is calculated behind the scenes.
Secondly, we used four variables to calculate the average cost of the vehicles. Buying cost, taxes, consumption, daily gas prices. We then crunch all these numbers into a beautiful average cost spanning 1 to 5 years.
Once the average cost of the Auris HSD has been calculated, the users are able to select any car from a list of 36 available vehicles and compare it to the Auris HSD. There’s also an option to select 1, 2 or 5 years of use.
The Toyota Auris HSD Cost Calculator proved that owning a hybrid car, saves you money in the long run.
We started off with a limited number of comparison vehicles, but as we started entering more and more cars into the system, we noticed that the Auris HSD is actually very competitive, cost-wise. Thus rendering the Auris HSD the most cost-effective vehicle on the Greek market.
To make an even greater point, we added the Eco-Board, a number crunching board dedicated to Eco friendly (and not so-friendly) human interactions. We chose this in order to make an extra point, that not only is this a financial decision, but also a chance to make a difference for the environment…
To view the Auris HSD Compare site, visit auris-hsd.gr/compare/