Lost Pitches (Digitized 2011)

I was honored to be a speaker at - IMHO - one of the best conferences in Greece, Digitized 2011. It was the first, and hopefully the birth of a series of events regarding all digital media, and it was great! 

The event was held at the new AKTO Campus, which proved to be very small (~150) in the long run. Tickets were sold out 8 days prior to the event, which says a lot.

Speaking at the event were two of my Greek colleagues, Nassos Kyratzoglou and Haris Hararis, both with extremely interesting presentations. But of course the spotlight was focused on Anton Repponen of Fantasy Interactive and Florian Schmitt of Hi-Res. Two presentations I really enjoyed.

I hope next year Digitized will prove to be as interesting and inspiring as it was this year! Special thanks go out to the organizers, Konstantinos Penlidis (niceandneat.gr) & Dimitrios Fakinos (designmag.gr)

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In regard to my presentation, it was a case study about a lost pitch. A Mobile App for one of Greece's largest airlines. Unfortunately I cannot publicize the actual slide show. So whoever was there, was probably the only one that got the full story ;)

In an attempt to summarize it, I'd say that it was a positive message in these unfortunately negative (financially speaking) times. If there's a single quote you should pull from my presentation, that would be:

You never actually "lose" a pitch, because you always keep the work and knowledge you gained while working on it. 

Cheers, and see you all at next year's Digitized!

Twitter in Athens riots

This post is a copy-paste of my reply to Georges' post. Read it here.

Great article George!

Was planning on writing about this whole experience myself. Truth is that Twitter really did show it's practical and informative side, unfortunately in these disastrous occasions.

I can't say that I followed up on the Mumbai issue through Twitter, but the Athens riots had me refreshing my cell phone every 2 mins.

The pattern was always the same. Twitter posters sent in the information. After 3 or 4 different people posting the same thing, this was a means of cross-checking the info, I noticed TV stations we're relaying that single piece of information... Amazing! At one instance, a twitterer posted that Kolonaki was under attack. 3 mins later, there was a TV crew headed to Kolonaki following a tip they had.

That tip can be easily identified as Twitter. But let's face it, Twitter wasn't the only "high tech" gadgetry used. SKAI TV broadcasted live via 3G video calls, thus rendering the huge and bulky cameras and crews of three people, obsolete. So, what we saw these past few days happening is that, although people headed to the web for immediate information, they were not the only ones.

Traditional media relied on these new technologies as much as we did. So, we can't really say that the traditional media is fading out, or dying... they're just adapting, just like we are...